Chambers of Pawnbrokers of the Philippines Inc. Hosts Successful Mid-Year Conference ‘Leading and Building as One’
Cebuana Lhuillier President and CEO, CPPI President Jean Henri Lhuillier and Keynote speaker, Honorable Representative of the 4th District of the Province of Bulacan, and owner of the Villarica Pawnshops Linabelle Ruth Villarica
PT | Chambers of Pawnbrokers of the Philippines Inc. Hosts Successful Mid-Year Conference ‘Leading and Building as One’ | The Chambers of Pawnbrokers of the Philippines Inc. (CPPI) recently convened for their highly anticipated mid-year conference, themed ‘Leading and Building as One,’ at the prestigious Crowne Plaza in Ortigas. The event brought together industry leaders, experts, and stakeholders to discuss key issues, share insights, and explore innovative strategies shaping the future of the pawnshop industry in the Philippines.
The conference commenced with a warm welcome from CPPI President, Jean Henri Lhuillier, setting the tone for a day of engaging discussions and collaborative learning. The highlight of the event was a compelling keynote address delivered by Congresswoman Linabelle Ruth Villarica, representing the 4th district of Bulacan and esteemed owner of Villarica Pawnshops, who provided valuable perspectives on industry dynamics and opportunities.
Cebuana Lhuillier CEO and President, Jean Henri Lhuillier focused on the evolving pawning industry, “In today’s rapidly evolving landscape, marked by technological advancements, shifting consumer behaviors, and unprecedented challenges, the role of pawnbrokers has never been more vital. We are not merely providers of financial services; we are stewards of trust, guardians of financial stability, and pillars of support for countless individuals and families across the nation.”
The conference featured a comprehensive program of breakout sessions focusing on key aspects vital for pawnshop operations advancement, including strategies to keep the industry relevant in a dynamic marketplace, optimizing efficiency and customer experience, navigating regulatory complexities, ensuring robust legal frameworks and security protocols, and leveraging technology for business enhancement and customer engagement.
Attendees engaged in open discussions and knowledge-sharing, fostering collaboration and innovation throughout the conference. Distinguished guest speakers included Mr. Celso DLM Hernandez from Merced-Mernandez Pawnshop, offering practical insights into operational excellence; Atty. Lowell John J. Fetizana, Legal Counsel of Palawan Group of Companies, providing expert perspectives on compliance and risk management; and Ms. Prisca Santillan, FSI Segment Head at Globe Business, Globe Telecoms, sharing valuable strategies for leveraging technology to gain a competitive advantage. Their contributions enriched the event, providing attendees with actionable insights and industry expertise.
The event underscored CPPI’s commitment to advancing professionalism, innovation, and regulatory compliance within the pawnshop sector. Through knowledge-sharing and collaboration, attendees gained actionable insights to drive growth and resilience amidst evolving industry landscapes.
“We are delighted with the success of our mid-year conference, which provided a platform for meaningful dialogue and exchange of ideas,” remarked Jean Henri Lhuillier, CPPI President. “As an industry, we remain steadfast in our dedication to continuous improvement and excellence.”
The Chambers of Pawnbrokers of the Philippines Inc. extends gratitude to all participants, sponsors, and contributors for their invaluable support in making this event a resounding success.
For more information about CPPI and future events, please visit https://cppi.ph/

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