February 2, 2023

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Twitter relaunches Twitter Blue at a higher price for Apple users By Reuters

©Reuters. FILE PHOTO: The Twitter app’s logo can be seen in this illustration taken on August 22, 2022. REUTERS/Dado Ruvic/Illustration

(Reuters) – Twitter Inc will relaunch a revamped version of its Twitter Blue subscription service on Monday at a higher price for Apple (NASDAQ:) users, the company said in a tweet on Saturday.

The company said users could subscribe to the revamped service, which allows subscribers to edit tweets, upload 1080p videos and get post-account blue tick verification, for $8 a month over the web, but for $11 US dollars per month via Apple iOS.

Twitter didn’t explain why Apple users were being charged more than others online, but there were media reports that the company was looking at ways to offset the fees it charges in the App Store.

Twitter initially launched Twitter Blue in early November before being halted when fake accounts mushroomed. It was then scheduled to start again on November 29, but was postponed.

Elon Musk, who privatized Twitter for $44 billion in November, had a series of tweets last month listing various grievances with Apple, including the 30 percent fee the iPhone maker charges software developers for in-app purchases .

He then accused Apple of threatening to ban Twitter from its app store and said the iPhone maker had stopped advertising on the social media platform.

However, after meeting Apple CEO Tim Cook, he tweeted that the misunderstanding about Twitter’s removal from Apple’s App Store had been resolved.

Both Twitter and Apple did not respond to Reuters’ request for comment.