February 2, 2023

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Cristiano Ronaldo launches the first NFT collection with Binance

Cristiano Ronaldo’s first NFT collection will be available on Friday, November 18th as part of an exclusive, multi-year partnership with Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider. The launch will be supported by a global marketing campaign with Ronaldo aimed at introducing his fans to Web3 through the world of NFTs.

“We believe that metaverse and blockchain are the future of the internet,” said He Yi, co-founder and chief marketing officer of Binance. “We are honored to work with Cristiano to help more people understand blockchain and show how we are building a Web3 infrastructure for the sports and entertainment industry.”

“It was important to me that we created something memorable and unique for my fans as they are such a big part of my success,” Ronaldo said. “Binance has allowed me to create something that not only captures the passion of the game, but also rewards fans for all the years of support.”

The first Cristiano Ronaldo NFT Collection will be released on November 18 (9am UTC) and will include seven animated statues with four levels of rarity: Super Super Rare (SSR), Super Rare (SR), Rare (R) and Normal (N). Each NFT statue depicts Ronaldo at an iconic moment in his life, from career-defining overhead kicks to his childhood in Portugal.

○ The top 45 CR7 NFTs (5 SSR and 40 SR) will be auctioned on Binance’s NFT marketplace. The auction will remain open for 24 hours with NFTs being awarded to the highest bidder. Bid prices start at BUSD 10,000 for SSR and BUSD 1,700 for SR.

○ The remaining 6,600 NFTs (600 R and 6,000 N) will be offered on Binance Launchpad, starting at BUSD 77 for the Normal rarity.

○ Each rarity tier comes with its own set of exclusive perks, including:

● Personal message from Cristiano Ronaldo

● Signed CR7 and Binance articles

● Guaranteed access for all future CR7 NFT drops

● Free CR7 Mystery Boxes

● Participate in giveaways with signed merchandise and prizes

Additionally, new users who register (and complete KYC) with Binance.com will receive a Cristiano Ronaldo Mystery Box. These boxes may contain limited edition Ronaldo NFTs. The CR7 Mystery Boxes are available for the first 1.5 million new Binance users who sign up using referral ID RONALDO.

For US-based users, Binance.US – Binance.com’s US partner – is offering a free souvenir NFT for threshold USD deposits made on the platform within the promotional period. Users who receive the souvenir NFT will be granted whitelist access to purchase future CR7 NFTs. To participate in the promotion, new and existing US users must register here.

Future sets of the Cristiano Ronaldo NFT collection will be available in early 2023. All collections will be exclusive to Binance.com; Keep following Binance Twitter for the latest updates.